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Event Details
Last year, uTest and Crowdly (formerly Appswell) kicked off the first Crowdsortium Boston meetup. Harvard professor Karim Lakhani and CEOs of the top crowdsourcing companies came together to introduce the current state and coming evolution of the crowdsourcing model.
Due to its great success, this year we’re exploding into 2012 with another event! Thanks to Crowdly, uTest, and our sponsor Article One Partners, Crowdsortium Boston II will be on Monday, January 30 from 6:30-8:30pm again at the Microsoft NERD, Cambridge!
After a brief introduction from Professor at Northeastern Jeff Howe, who coined the term crowdsourcing, a panel of chief community executives from leading crowdsourcing companies will discuss Community Management: Evolving From Mobs To Crowds To Communities and dive deeper into the keys to successfully employing a crowdsourcing model.
Anyone can build a loosely affiliated, unstructured crowd – a mob. The secret to community management is to advance beyond the ‘mob’ to create an engaged, interactive community of diverse and skilled professionals. Panel topics include:
- Challenges and opportunities of managing a massive global workforce
- Scaling a crowdsourcing business sharply, quickly and profitably
- How to get what you want, while giving them what they want
- Recruitment and engagement; reputation and compensation systems.
After the panel, we’ll wrap up the meetup with the opportunity to do some networking along with complimentary pizza and beer!
Moderator:
Jeff Howe, Father of Crowdsourcing and Professor at Northeastern University
Confirmed Panelists:
About The Crowdsortium
With more than 80 crowdsourcing companies and 200 venture capitalists, researchers and professionals, the Crowdsortium is a group of industry practitioners that have self-organized to advance crowdsourcing models through best practices, education, data collection and public dialog. The Crowdsortium aims to provide each of its constituents with the knowledge to get the most out of participating in crowdsourcing. Find out more about how to become a member at http://www.crowdsortium.org/membership/.
When & Where
The Microsoft New England Research & Development Center (NERD)
1 Memorial Drive
Cambridge,
MA 02142
Monday, January 30, 2012 from 6:30 PM to 8:30 PM (ET)
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Hosted By
Crowdly, uTest, & Article One Partners
About Crowdly
Crowdly is a consumer crowdsourcing platform that helps brands who want to get more out of their large fan bases. Crowdly powers real fan conversations around their own ideas driving brand engagement and advocacy in a unique addictive reputation driven community. Learn more at www.crowdly.com.
About uTest
uTest provides in-the-wild testing services that span the entire software development lifecycle -- including functional, security, load, localization and usability testing. The company's community of more than 45,000 professional testers from 180 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies -- from startups to global brands -- rely on uTest as a critical component of their QA processes for fast, reliable, and cost-effective testing results. More info at http://www.utest.com or http://blog.utest.com.
About Article One Partners
Article One Partners is a global scommunity of researchers who find supporting technical literature aroudn innovative technologies. The Article One community has been rewarded more than $1.8 million as they contribute to the goal of increasing global patent wuality. By connecting companies with a worldwide community, clients are able to make better patent-related business decisions. To learn more please visit http://www.articleonepartners.com/.
